Instant Forecasting

Instant forecasts for every industry in every country can be made for any product by using a combination of the industry and product data which has been compiled. There are three major approaches to generating forecasts. One is to start with unit sales or costs. If piping is $100,000/MW of new coal fired capacity then all that is necessary is to insert this revenue factor into the spreadsheet with projected MW of coal fired capacity in each country to derive the world forecasts.

Another route is through forecasting each market industry by industry. All that is necessary is to determine the revenue in one country in one year and then use the Industry spreadsheets to generate the revenues.

This program is automatic. Just enter the one revenue number in the appropriate green box and view forecasts for all the years and all the countries in the yellow.

A third route is to select a surrogate product. For a seals supplier, pumps would be the ideal surrogate product. If you are a manufacturer of seals and know that the market in the U.S. was a certain value in 2004, then you just insert this number into the green box in the Product Forecast-pump chart and view all seals forecasts for each country in each year in the yellow right hand chart..

You do not necessarily have to know the total market. You may find it equally valuable to say, “I know my own sales in the U.S. If I received the same market share percentage in other countries in future years what would the revenues be?” In this case you would insert your sales revenues in a previous year in one country.