January 2006
Stationery Market
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STATIONERY: MARKET SIZE |
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STATIONERY: MARKET SECTORS |
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STATIONERY: SHARE OF MARKET |
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STATIONERY: MARKETING ACTIVITY |
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STATIONERY: CORPORATE OVERVIEW |
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STATIONERY: Herlitz Group |
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STATIONERY: Staedtler Mars GmbH & Co |
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STATIONERY: Schwan Stabilo Group |
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STATIONERY: edding AG |
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STATIONERY: DISTRIBUTION |
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STATIONERY: CONSUMER PROFILE |
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STATIONERY: MARKET FORECASTS
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STATIONERY: SECTOR FORECASTS
Other stationery, which includes the growing SoHo segment, is expected to be the largest sector in the market in 2009 with a market share of 45%, worth 1.8 billion (US$2.2 billion). |
http://www.euromonitor.com/Stationery_in_USA_(mmp)
***
Research and
Markets (http://www.researchandmarkets.com/reports/c20656) has announced the
addition of Stationery (Personal & Office) - Market Report 2005 to their
offering
The UK stationery market, as covered by this Market Report, includes products
for office, home and educational use, but excludes greetings cards and
calendars. Despite a favourable economic background, corporate customers have
tended to economise by trading down to own-brand or lower-specification
products. This, together with the continued pressure from cheap imports from the
Far East, has reduced the stationery market's value between 2000 and 2003.
However, spending is believed to have improved slightly in 2004. This report
estimates that, in 2004, the total UK stationery market was worth 2.15bn at
manufacturers' selling prices (msp), a rise of 0.9% on 2003. Between 2000 and
2004, the market is estimated to have decreased by 9.1%.
In 2004, an estimated 78.7% of the market's value was accounted for by products
made principally from paper and board, including, for example, envelopes, cut
paper, continuous business forms, notebooks and diaries, and files and folders.
The remainder of the market comprised other stationery items, such as writing
instruments and desktop items.
Growth in electronic communication is having some negative influence on
stationery volumes and some traditional product sectors have decreased
substantially between 2000 and 2004. However, direct mail has continued to
benefit the manufacturers and suppliers of envelopes and labels. Decorative
items of personal stationery, such as notebooks and albums, continue to sell
well and the market is benefiting from the use of many kinds of stationery items
as personal and business gifts.
The pressure of competition kept manufacturers' price rises to a minimum between
2000 and 2003, but prices increased slightly more in 2004 as manufacturers
passed on some of the rising costs that they could no longer absorb. The
envelopes subsector had the steepest price rises between 1999 and 2004.
The stationery and office products distribution sector has been subject to many
corporate changes since 2000. The most recent changes include the acquisition by
Staples Inc in 2004 of superstore chain Office World from its Swiss parent. In
the UK, this acquisition is resulting in the merger of the two largest office
products superstore chains - Staples and Office World - under the Staples brand.
2004 also saw management buyouts (MBOs) at both Kingfield Heath and OyezStraker,
the opening of a new wholesaler - The Stationery Channel - and a string of
acquisitions by Dudley Inkwell.
Between 2005 and 2009, it is forecast that the UK stationery market will decline
by 4.7% at constant 2004 prices. However, rising raw material costs and UK
inflation will provide some annual growth in the market in current price terms.
For more information visit http://www.researchandmarkets.com/reports/c20656
***
Moscow is the stationery capital of Russia, accounting for 80% of the US$350 million or so turnover in the country's market, according to official 2002 figures.
The entire sector is heading north, with sales jumping some 20% over 2001.
The corporate sector leads the charge, accounting for more than half the market, while school requirements are stable and predictable. That's not difficult to understand, in view of the multitude of new companies setting up, with their demand for new stationery.
Now, dozens of new Moscow companies specialise in stationery. The market leaders are Top Pen, Pro Bureau, Bureaucrat and A1. These companies offer up to 5,000 items each, and success depends on a subtle combination of price and quality, backed up by a wide assortment of products.
Given that so many companies are in the market, margins are tight. Locally manufactured products find difficulty competing with imported items on both price and quality.
Russian corporate customers are less likely to buy local pens, pencils and erasers, so that these products account for as low as 15% of the market for corporate stationery.
One exception is the domestic corporate paper products market, which is not monitored by the official survey. This has traditionally enjoyed good demand thanks to high quality resulting from privatisation and modernisation during the mid-1990s. Trademarks such as Ballet Paper and Copy 100 are best sellers not only in Russia, but also across the former USSR.
Currently, the stationery market is dominated by products from China, the Asian region, the US, Japan and the EU. The Czech Republic and Poland also have some market share.
Russian importers confirm that the market is moving to higher quality, suggesting more expensive products. This suggests a call to value-added suppliers, since corporate image is becoming increasingly required, particularly during the current buying season.
The trend has been taken up by Office Premier, which has launched cardboard archive files production with technology from Germany's Erich Krause. Prices for these products have dropped up to 60%.
Following this, Pro 100, through its private brand Siegler, has introduced Boom (for schools) and Proff (for the corporate market). Pro 100 places orders in South East Asia, Eastern Europe and Russia on OEM and ODM projects.
Leonid Orlov, Moscow Consultant