NEWS RELEASE                                   JULY 2010

Gulf Oil Spill Demonstrates That Knowledge is the Solution to the U.S. and World Economic Problems

If the U.S. and the world utilized knowledge more efficiently the prosperity of both would increase proportionately. The Gulf Oil Spill would not have occurred with better knowledge of safety measures. The cleanup would be more effective with better knowledge. This is easier said than done. This knowledge exists in niches which are difficult to find and utilize.

McIlvaine demonstrated how this niche knowledge can be extracted in a recorded webinar with the world’s experts on monitoring seawater quality.  Participants from Norway, Germany and the U.S. discussed and debated the various technology options. This recorded webinar is available on the McIlvaine free website.  

Water quality measurement is just a tiny segment of the overall oil spill knowledge needs. Oil spill knowledge needs are tiny compared to the world’s total knowledge needs.  In truth, the world functions with only fractional access to the knowledge which would help it run better. Organizing and providing access to this knowledge would increase the world’s prosperity to a far greater extent than any alternative investment.

The long-term solution to the U.S. economic problems is to become the world’s knowledge leader.  It would not only provide jobs for 40 million workers but would raise the purchasing power of the world’s citizens to buy more U.S. goods.

The challenge of this quest is daunting.  Is it possible to effectively deliver the 4 Knowledge A’s: Alerts, Answers, Analysis and Advancement?  The answer is a resounding Yes.  In the subject area of power plant air quality, the large utilities, the suppliers, DOE, EPA and the consultants  use the McIlvaine system for which they pay thousands of dollars per year.  Their yearly renewals are testimony to the success.

This small segment pays salaries for 30 McIlvaine employees in the U.S. and a few overseas.  A world of knowledge systems would employ 80 million people of which 40 million could be U.S. based.  The U.S. advantages are that its citizens have more of the niche knowledge and better command of the language which will be the communications medium.

A global knowledge orchard of synergistically juxtaposed decision trees would allow maximum pollination from tree to tree.  An example on the free McIlvaine site is knowledge for the cement industry on removing air toxics.  The pollination from the power plant decision system on how to remove mercury provides the answers for the cement industry.  Pollination is also affected by the magazine industry.  The article McIlvaine wrote for World Pumps Magazine, July 2010 on pump needs for gas shale fracturing water is an example.

There are some universal fertilizers for the Global Orchard.  One is a method to measure the harm and benefits of all initiatives with one common metric: Quality Enhanced Life Days (QELD). QELD has been effectively used to compare the CO₂ from the manufacture of single use surgical gowns to the water pollution from washing reusable gowns.  An oil spill example is the comparison of the life quality reduction for sailors held hostage in Somali harbors to the oil pollution resulting from a confrontation with an armed tankers.  The decision on continuation of Gulf oil drilling will be clearer using this metric.  QELD is explained at:  http://www.mcilvainecompany.com/SURS/subscriber/Default.htm .

Another fertilizer for the Global Orchard is “Decisive Classification”.  One example is the geographical division of the world.  From the perspective of international goods suppliers countries with low GDP within a region are grouped.  This results in 80 rather than 200 basic geographical segments.

One billion people speak Mandarin Chinese while only 500 million people speak English.  Proper translation from English to Chinese will be critical to optimum decision making.  The most critical words are the decisive classification descriptors.  The following steps are necessary:

·         Decisively classify subjects in a hierarchy

·         Choose only one descriptor as standard and any others as synonyms or cousins

·         Continuously update a Chinese/English decisive classification system.

Decisive classification requires niche knowledge, so engagement of the experts is essential to proper system development.  An example would be filtration where McIlvaine is working with both the Chinese and American Filtration Societies.

The free McIlvaine site is being constantly updated to further the global orchard initiative.  You can learn more and register at: http://home.mcilvainecompany.com/index.php?option=com_content&view=article&id=79:free-news-searches-and-calendars&catid=1:latest-news&Itemid=50