NEWS RELEASE SEPTEMBER 2009
The 4A’s: Alerts, Answers, Analysis, and Advancement will Eliminate the Silliness
Silliness is the best descriptor of many of the situations we face. Here are some examples:
Because it is difficult to measure opacity (air cleanliness) at the end of the process (after the scrubber), there are requirements to measure it in the middle of the process.
Most environmental decisions involve reducing one contaminant while increasing others; however, there is no common metric to determine net value.
Hospitals are choosing reusable over single-use garments because of the global warming fears without any consideration of the local water pollution.
Nano particles could be a health concern but the present definitions of air purity ignore particles smaller than 100 nanometers.
Funds for promising new technology are not available while investors lose money on unpromising reinvention of existing products.
Important possible future events need to be considered but there is no system to provide the odds of occurrence.
Global warming strategy is focused on activities of ten percent of the world population without regard to the other ninety percent and ignores the key parameters of the tribal factor and net present value.
The greater the access to the world’s knowledge, the less able one is to find it.
We laugh otherwise we might cry at some of the silly situations we face. Today there are millions of niche specialists who have insights never even dreamed by the ancient Greeks. But as they become more specialized and more knowledgeable, they find themselves less able to communicate with other specialists. As a result, silly decisions are made without the benefit of their expertise.
McIlvaine believes that the solution is a Global Knowledge Orchard with individual decision trees synergistically juxtaposed so that pollination from one tree benefits others. Some of this pollination power was demonstrated in the last week. Bob McIlvaine was a keynote speaker at the PCA conference on the cement MACT and was able to convey insights from the power industry experience to help tackle the cement problem.
A McIlvaine webinar on FGD wastewater treatment two weeks ago uncovered the contribution of limestone grinding balls to the toxic metal problem. The McIlvaine webinar on limestone grinding last week provided some solutions such as ceramic grinding balls.
McIlvaine is planting the Global Orchard slowly but surely. Power Plant Air Quality Decisions http://www.mcilvainecompany.com/brochures/energy.html#44i is the best example of total knowledge with the 4As: Alerts, Answers, Analysis and Advancement. McIlvaine is also providing general fertilizer for the orchard.
One type of fertilizer is the Sustainability Universal Rating System (SURS) that ranks every environmental and political option with a common metric http://www.mcilvainecompany.com/SURS/subscriber/Default.htm .
Another is the Universal Product Identification System (UPIS). Starting with pumps there will be an identification of every application for every product http://www.mcilvainecompany.com/Universal_Decision_Tree/subscriber/Tree/Default.htm
This UPIS will also be used to expand the product market forecasting by orders of magnitude. For example McIlvaine now forecasts four types of pumps in 10 industries for 80 countries for five years or 16,000 forecasts. This will soon be 50,000 forecasts and eventually hundreds of thousands of forecasts.
The relationship between population, GDP and other factors has been effectively utilized in a broad market assessment tool called the World Market for Your Products http://www.mcilvainecompany.com/brochures/water.html#n039
