Track All the Coal Activity in India, China, Vietnam and Indonesia
Here are some of the headlines from our
Utility E-Alert last week:
Four Asian countries will purchase more new coal-fired power plants than exist
in the U.S. and Europe combined over the next 10 years. The weekly Utility
E-Alert is only$950/yr. Check
it out at: 41F
Utility E-Alert
Detailed forecasting of cartridges increases accuracy and facilitates precise
estimates of individual project opportunities
The standard Cartridge
Filter World Market report by McIlvaine Company include 40,000
quarterly forecasts with divisions by country, industry and product type.
McIlvaine also offers more detailed options which provide many additional
revenue forecasts per quarter. There are three advantages to the extended
forecasts.
·
Strategic: detailed forecasts are more accurate and can be directly related to
the products offered by the supplier
·
Sales: detailed forecasts make it possible to assign values to all the large
projects and end users and to prioritize them
·
Facilitates: cooperation among management, sales and engineering
The
standard Cartridge Filter World Market report has the following industry
segments:
Industry Segments |
Chemical |
Commercial - Point of Entry |
Commercial - Point of Use |
Electronics |
Food |
Healthcare |
Metals |
Oil and Gas |
Other Industries |
Pharmaceutical |
Power |
Residential - Point of Entry |
Residential - Point of Use |
Wastewater |
Water |
The oil and gas industry has been selected as an example of the benefits of
detailed forecasting. This industry represents less than 5 percent of the $16
billion world cartridge market. It is segmented by country, year and product
type. Non-woven is one of five product types. Non-woven coalescing
filters are a further segmentation. LNG is a sub segment of oil and gas A
number of suppliers such as Pall and The Filtration Group are directly pursuing
the coalesce LNG market.
The following example for valves and pumps shows how a similar analysis could be
made for the coalesce market and the resulting revenue factors applied to
specific projects both for the new facilities and then replacement cartridges.
(There is a big advantage to becoming the initial cartridge supplier.)
Oil and Gas Pump Forecast 2015
$ Millions |
|
Oil and Gas Valve Forecast 2015
$ Millions |
||||
|
All Oil and Gas pumps
$11,000 |
|
|
|
All Oil and Gas Valves
$8,000 |
|
Centrifugal
$6000 |
|
Butterfly
$700 |
||||
LNG Cryogenic
$200 |
|
LNG
Cryogenic
$70 |
||||
Liquefaction |
Regas
|
Transport
$50 |
|
Liquefaction |
Regas
$20 |
Transport |
|
New/AM
$40/$10 |
|
|
New/AM
$15/$5 |
|
|
Per Ship
$1 |
|
Per Terminal
$2 |
||||
Per Tank
$0.25 |
|
Number of BF Valves
/Terminal
61 |
||||
Per Pump
$0.12 |
|
Valve Price
$004 |
The LNG market is segmented by the three types of operations: liquefaction,
transport and regasification. In each segment the actual number of pumps
and valve (or cartridges) can be determined for
a specific facility or tanker. With the price of each valve and pump (or
cartridge) the project opportunity can be determined. With this detailed
forecasting it is possible to assign values to each project in the McIlvaine
71EI Oil, Gas,
Shale, Refining E-Alert.
Here are three examples from the September 15 issue.
Petronas Selects Axens Technologies for Malaysia’s RAPID Project
Petroliam Nasional Berhad (PETRONAS), has selected Axens as a technology
provider for PETRONAS’ Refinery and Petrochemicals Integrated Development
(RAPID) project located in Pengerang, Johor, Malaysia. RAPID is part of
PETRONAS’ Pengerang Integrated Complex (PIC) development, which includes six
major associated facilities namely the Pengerang Co-generation Plant,
Re-gasification Terminal 2, Air Separation Unit, Raw Water Supply Project,
Liquid Bulk Terminal as well as central and shared utilities and facilities.
RAPID is estimated to cost US$16 billion while the associated facilities
will involve an investment of about US$11 billion. PIC is poised for its
refinery start-up by early 2019.
Regasification terminal will generate a cryogenic pump opportunity of $1
million and butterfly valve opportunity of $0.5 million. Total flow
control and treatment opportunities for the project are over $200 million.
Lloyds Energy awards KBR Eurasian FLNG FEED Contract
KBR Inc. has been awarded a near-shore floating LNG Front End Engineering Design
(FEED) contract by Lloyds Energy Ltd. Under this contract, KBR will provide
integrated topsides and hull engineering design services for a nominal 2.5
million TPA floating natural gas liquefaction plant (FLNG). Start-up of the
project facilities is expected to take place in 2019.
This project will add about one percent to world LNG capacity and create a $1
million opportunity for cryogenic pumps and $400,000 opportunity for butterfly
valves.
Keppel contracts 3rd Floating Liquefaction Facility Conversion Worth $684
Million - (O7, T16)
Keppel Shipyard Limited (Keppel Shipyard), a wholly-owned subsidiary of Keppel
Offshore & Marine Ltd (Keppel O&M), has signed a contract worth approximately
US$684 million with Golar Gandria N.V., a subsidiary of Golar LNG Limited (Golar
LNG), to perform the conversion of a Moss type Liquefied Natural Gas (LNG)
carrier, the GANDRIA, into a Golar Floating Liquefaction (GoFLNG) facility.
Keppel Shipyard will once again engage Black & Veatch to provide design,
procurement and commissioning support services for the topsides, as well as the
liquefaction process utilizing its established PRICO® technology. The
GANDRIA is a 126,000 cubic meter Moss LNG carrier.
Each ship is a $900,000 opportunity for cryogenic pumps and a $300,000
opportunity for butterfly valves.
This detailed forecasting can be applied to all the key cartridge markets.
It can also be applied for replacement cartridges. The tons of LNG
produced each year at the liquefaction facilities can be used to predict the
cartridtge usage. Usage can be assessed for each tanker and each
gasification facility. By relating the production to the individual
producers in each industry sub segment, values can be deterimend for each oil
and gas company.
For more information on N024 Cartridge
Filters: World Market, click on:
http://home.mcilvainecompany.com/index.php/markets/2-uncategorised/117-n024
For more information on Oil, Gas, Shale,
Refining E-Alert, click on:
http://home.mcilvainecompany.com/index.php/databases/28-energy/991-71ei
InterWebviews™ in Other Languages
Recording you sales presentations is important.
InterWebviews
It is important to conduct InterWebviews™ (IWV) in other languages.
In fact the value is counter-intuitive. The smaller the potential market in a
non-English speaking country, the more important it is to have InterWebviews™.
The reason is that the IWV is the most economical way to reach a small targeted
audience. It is also a very economical way to reach large audiences with focused
propositions. But there are other alternatives which become economical as the
size of the audience grows.
If a company is going to want to reach 10,000 people with a proposition, then
professional presentations can be economically justified. But for focused
messages or general messages to a small targeted non-English audience, the
InterWebview™ is your answer. For less than $1,000 your local
salesman, or someone selected by McIlvaine can utilize your English power point
presentation and provide a spoken version as McIlvaine hosts and indexes the
slides in a GoToMeeting session. McIlvaine took an English presentation by
Wahlco and used a Chinese air pollution expert to make a presentation in
Mandarin. This recording has received over 3,000 views on YouTube.
The CBI interview in Chinese was a big success.
Company
|
Language |
Subject (Click title to view
recording) |
CBI |
Chinese |
|
Wahlco |
Chinese |
These recordings demonstrate the high value for companies in the initial stages
of market penetration. Much of the interest was from potential partners and
important government institutes.
Indonesia, Vietnam and China will purchase more coal-fired power plant equipment
than Europe, Africa and Americas combined over the next ten years. They will
purchase more capacity than the peak U.S. installed base of 310,000 MW. Much of
the equipment in Vietnam and Indonesia will be sold to offshore OEMs or
engineered by offshore A/E firms. However, the big purchasers such as PLN in
Indonesia will be the most important decision makers, so it is important to
reach them.
Here are the number of native speakers in the three languages and the
proficiency in English.
Language |
Number of Native Speakers
(millions) |
Proficiency
Ranking in English
63 Countries
(1-63) |
Proficiency
Rating
in English
|
MW of New Coal-Fired Boilers in
Next 10 Years (1000s) |
Mandarin (China) |
1,000 |
41 |
low |
200 |
Indonesian/Malay |
77 |
28 |
moderate |
50 |
Vietnamese |
76 |
33 |
low |
80 |
Many of the engineers have taken courses in English and can extract much
information from a power point presentation in English. However, the most
important aspects of your proposition are likely to involve detailed
classifications which are not understood. So a verbal description in the native
language is the way to communicate this.
For more information, click on
InterWebviews
and/or contact Bob McIlvaine at
rmcilvaine@mcilvainecompany.com.
----------
You can register for our free McIlvaine Newsletters at:
http://home.mcilvainecompany.com/index.php?option=com_rsform&formId=5
Bob McIlvaine
President
847-784-0012 ext 112
rmcilvaine@mcilvainecompany.com
www.mcilvainecompany.com