Largest Filtration
Opportunity ever is the CATE Mask
Comfortable-attractive-tight fitting - efficient (CATE) masks are the
future not only for the wealthy but for all the citizens of the world. Tight
fitting-Efficient (TE) which are not comfortable or attractive are worn by
healthcare personnel. And yet they walk through hospital waiting rooms and
offices which are anything but antiseptic. The local hospital now has a player
piano and floor to ceiling drapes in the lobby. If hospitals see the need for
investments in attractiveness why subject patients to skimpy surgical gowns and
hospital personnel to garments which are just as unattractive.
It will be harder to make the argument for comfort and attractiveness in
hospital apparel than it will be for the average citizen just trying to protect
himself from COVID. Northern winters can be deadly. The choice of ski hat
is potentially a life or death decision. However, the purchase decisions not
only take health into account but also attractiveness and comfort.
Most available masks are not TE. Those that are TE are generally not
CA. Previous Alerts by McIlvaine have documented the need for TE masks. But
unless you add the CA, people will not wear them as much as they should.
Efficiency and a tight fit are critical at high viral risk. Comfort is
important at all loads but at high viral risk which is load times hours it is
more important than at lower risk levels. Attractiveness is independent of
virus risk.
Most people will spend nearly all their time in lower risk environments where
the value assigned to attractiveness and comfort is equal to that of the tight
fit and efficiency. McIlvaine is forecasting a mask market of hundreds of
billions of dollars per year with most of it in the low risk category where
attractiveness will be a major influence in the selection.
This assertion can be supported by the common metric which measures all harm
and good called Quality Enhanced Life Days (QELD). It is not an artificial
mathematical formula it is simply the measurement of individual desires.
the average individual would rather live to 80, socialize and eat ice
cream than live to 100 in solitary confinement. McIlvaine introduced the concept
nine years ago to evaluate the choice of single use vs reusable surgical gowns.
The selection of an attractive mask is equivalent to eating ice cream,
wearing $200 gym shoes or a hoodie. It adds QELD with no additional health
benefit. On the other hand if the individual wears the mask more frequently
because it is attractive there is a health benefit.
The CATE segment of the market will be far larger than the TE market
pre-COVID. When considerations of air pollution, allergies, and wild fires are
added to the analysis it is likely that the market will not spike and retreat to
previous lows but instead continue to be very substantial.
Analysis of the technology is covered in Daily Alerts and webinars which are
part of Coronavirus Technology Solutions Click here for more information
Forecasts for the CATE mask market are included in the High Efficiency Mask
Market and Supplier program Click here to view a video description or
Click here for the power point display
Bob McIlvaine can answer your questions at 847 226 2391 or
rmcilvaine@mcilvainecompany.com